Research on Customer Relationship Management of CMC Engineering Machinery Equipment Group
Customer relationship management (CRM) theory originated in the United States in the 1980s and was first proposed by the Gartner Group. Thanks to the rapid development of information technology, CRM theory has gradually formed several basic components: marketing, sales management, customer care, and service and support. Currently, many mature management software products have been developed, and CRM has basically become a necessary project for companies. CMC Engineering Machinery Equipment Group is located in Southeast Asia, in a country that has traditionally been friendly with China. Due to years of civil war in history, the infrastructure is backward. In recent years, the country has been politically stable, with peace and development as the theme, attracting investment from many Chinese enterprises, with construction, water conservancy and hydropower as key investment areas. In this context, this paper analyzes the current CRM status of CMC Group, through
2015-08-20